Real estate marketing needs an approval process as well as creative work. An unchecked claim or a review reply that exposes private information can undermine trust. This is a working list of questions to check before publication.
The rules and guidelines to check against
- RERA: project registration number and website on advertisements
- Carpet-area disclosure and approved-plan accuracy
- ASCI guidelines on real-estate advertising
- Consumer protection guidelines on misleading advertisements
These are pointers for review, not legal advice. Confirm the specifics with a qualified adviser.
What a trustworthy real estate brand visibly shows
- RERA number and link on every page
- Carpet area, possession timeline and approvals stated
- Construction progress updates
- Clear booking and cancellation terms
Common questions to review
Is the RERA number mandatory in real estate ads?
Yes. Registered projects must display the RERA registration number and the authority’s website address in advertisements and promotional material. Omitting it or advertising unregistered projects can attract penalties.
How can a developer get better quality property leads?
Show real facts up front—price basis, carpet area, possession date and RERA details—so casual enquiries self-filter, then respond quickly to site-visit requests with a named contact.
A quick pre-publication check
- Every ad and brochure shows the RERA registration number and matches approved plans.
- Site-visit requests get a confirmed slot and a named contact the same day.
- Brokers and your own team describe the project with the same facts and price basis.
If any of these is a “no”, fix it before spending on promotion. You can score all eight checks in two minutes with the free brand health check.
Want this checked for your developer?
Project clarity and enquiry qualification before the site visit. Start with diagnose the problem from ₹35,000, or take the free two-minute brand check.
