A brand is not the logo. It is whether a new customer understands you, can reach you easily and trusts what they find. Answer each question honestly—“partly” counts as no.
The five universal checks
- A new visitor can tell within five seconds what you offer and who it is for.
- Your name, contact details, hours and services match on your website, Google profile and social pages.
- Every enquiry—call, WhatsApp or form—has a named owner and gets a reply the same working day.
- You know how many enquiries became customers last month.
- You ask every customer for honest feedback the same way and reply to reviews.
Three checks specific to real estate
- Every ad and brochure shows the RERA registration number and matches approved plans.
- Site-visit requests get a confirmed slot and a named contact the same day.
- Brokers and your own team describe the project with the same facts and price basis.
What to fix first
- Mostly “no” on the first two: start with brand clarity. Define the buyer, the use case and the reasons to consider the location.
- “No” on enquiries and follow-up: fix the customer journey. Design a respectful qualification path before scheduling visits.
- “No” on feedback and trust: start with information accuracy and a response process. Maintain an approved project-information source.
Take the interactive version to get a score out of 100 and your weakest area. The score is calculated in your browser. A follow-up enquiry is separate and is sent only if you choose to submit it.
Next step
Want this checked for your developer?
Project clarity and enquiry qualification before the site visit. Start with diagnose the problem from ₹35,000, or take the free two-minute brand check.
